Copywriting
Marketing for a startup means creating nearly everything from scratch. In my time as head of Marketing, I’ve created everything from Ad Word campaigns and slogans, to marketing collateral, white papers, social captions, case studies, and full websites.
Google Ads
I reinvented a Google Ad Words strategy, which yielded an over 4X increase in revenue while cutting acquisition cost by ~50% in the span of two months.
Content Marketing
Through educational content marketing, I increased daily SEO results by over 300% in 6 months, creating a consistent stream of organic revenue.
Micro-Targeting
I created a collection of highly specific personas, with unique messaging, landing pages, and organic content. By creating micro audiences and tailoring our messaging specifically to them, I increased conversion rates throughout the funnel by over 35%.
